About Us

Melanie Goldberg

Melanie Goldberg is an award-winning digital media strategist and creative producer. While working for companies like TEKSystems at Apple, Zynga, Fingerprint Digital, Mattel, Leapfrog and MGA Entertainment and on partnerships with Verizon, Samsung, pocket.watch, Sylvan Learning, Cricket, Playaway Launchpad, AAAS, Dreamworks, Disney, Warner Brothers and more, Melanie has spearheaded very successful digital marketing initiatives that drive conversion in conjunction with developing front-end and back-end content solutions. Melanie has produced everything from performance marketing, go-to-market and cross-promotional campaigns, websites, BD sizzles, and promotional videos, to virtual worlds, F2P mobile games, SVOD & OTT platforms, and videos with premium branded IP including Game of Thrones, Wizard of Oz, Harry Potter, Wonka, Word with Friends, Zynga Poker, Star Wars, Ryan’s World, Trolls the Beat Goes On!, Spirit Riding Free, She-Ra and the Princesses of Power, Franklin the Turtle, Highlights for Children, Monster High, Ever After High, Polly Pocket, Scholastic titles, Bratz, Yummiland, Rescue Pets and more. 

Platforms & Games

From concept through launch, I work with inhouse and external teams comprised of exceptional and qualified industry experts to deliver both subscription and free-to-play platforms, games and websites. I will work with you to develop your project concept, design documentation, and deliver your project on iOS, Android and the Web.

Content & Programs

Immersive, interactive creative content and programs that digitally extend your brand, inspire engagement, acquire users and retention resulting in increased brand awareness and brand advocacy.

Performance Marketing

Strategic creative solutions in UA, ASO, GTO, LCM, VIP and Social campaigns. Cross-promotion, original, optimized and retarget campaigns to drive measurable results. I deliver on project roadmaps to meet KPIs though organic and paid multi-channel media that drive reach, impressions and engagement .

Melanie is a unique mix of creative talent, production chops, and can-do attitude. A creative at heart, she can make all products better and has a wonderful sense of both how to reach the child and the parent. – Nancy MacIntyre, Digital Media Executive

Can do it all — write a creative brief, product proposal or marketing plan, produce beautiful and engaging content and manage complex, multi-phase projects….  – Kim Verbonitz, Advisor and Leader in Digital Media